88ad is committed to protecting the privacy and personal data of every user. This Privacy Policy explains what data we collect, why we collect it, how we use and protect it, and the rights you hold in relation to your personal information as a user of our platform.
Privacy at a Glance
These cards summarise our approach. The full binding policy is set out in the numbered sections below — please read the complete policy before using the platform.
We collect only the personal data that is strictly necessary to operate your account, process transactions, comply with identity verification requirements and fulfil our legal obligations. We do not collect data for its own sake.
All personal data — including identity documents submitted during KYC verification — is stored using industry-standard encryption at rest and transmitted exclusively over TLS-secured connections. Access is restricted to authorised personnel only.
88ad does not sell, rent or trade your personal data to any third party for marketing or commercial purposes. Data shared with third-party service providers is governed by data processing agreements and restricted to the purposes described in this policy.
You have the right to access, correct, export and in certain circumstances delete your personal data. You can also object to certain processing activities. We respond to all data rights requests within the timeframes set out in this policy.
We use cookies and similar tracking technologies only for functional, security and analytics purposes. We do not deploy third-party advertising cookies. Cookie settings can be managed through your browser at any time.
We will notify you of any material changes to this Privacy Policy with adequate advance notice. We do not send unsolicited marketing emails unless you have explicitly opted in to receive them, and you can unsubscribe at any time.
This Privacy Policy ("Policy") is issued by 88ad ("we", "us", "our"), the operator of the online betting and live casino information platform accessible at https://88ad.cam ("the Platform"). This Policy applies to all users of the Platform, including visitors who access the site without registering an account, registered account holders, and any individual who communicates with 88ad via any channel including live chat, email or in-platform messaging.
We take the privacy of our users seriously. This Policy sets out in clear terms: what categories of personal data we collect from you and how; the legal bases under which we process that data; the purposes for which we use it; with whom we may share it and under what safeguards; how long we retain it; the security measures we apply; and the rights you hold as a data subject.
By accessing the Platform, creating an account or submitting any personal information to 88ad, you confirm that you have read and understood this Policy. This Policy should be read alongside our Terms & Conditions, which govern your use of the Platform more broadly.
The following definitions apply throughout this Policy:
88ad, the operator of the Platform at https://88ad.cam, acts as the Data Controller in respect of Personal Data collected from Platform users. As Data Controller, 88ad determines why and how your Personal Data is processed and is responsible for ensuring that processing is conducted lawfully, fairly and transparently.
Where 88ad engages third-party service providers — such as payment processors, identity verification providers, fraud detection services and cloud infrastructure providers — those providers act as Data Processors, processing data only on 88ad's documented instructions and subject to binding data processing agreements that impose appropriate security and confidentiality obligations.
The categories of Personal Data we collect depend on how you interact with the Platform. The following table summarises the key data categories and their sources:
| Category | Examples | Source |
|---|---|---|
| Registration Data | Full name, date of birth, email address, mobile number, residential address, username, password (hashed) | Provided by you at registration |
| Identity & KYC Data | CNIC scan (front and reverse), passport biographic page, proof of address document, selfie or liveness check image, biometric comparison data | Provided by you during KYC verification |
| Financial Data | Transaction history, deposit amounts, withdrawal requests, PKR balances, payment method references (tokenised — full card/account numbers are not stored by 88ad) | Generated through your use of the cashier |
| Transactional & Betting Data | Bet history, wager amounts, games played, sports markets accessed, win/loss records, session duration | Generated through your use of the Platform |
| Technical Data | IP address, device type, operating system, browser type, screen resolution, time zone, platform version accessed | Automatically collected via server logs and cookies |
| Communications Data | Live chat transcripts, email correspondence, complaint records, support ticket content | Generated when you contact our support team |
| Responsible Gambling Data | Self-exclusion requests, deposit/loss/session limit settings, cooling-off period history | Generated through use of responsible gambling tools |
88ad relies on the following legal bases to process your Personal Data, as applicable to each processing activity:
We use your registration data to create and maintain your account, authenticate your identity on login, process password reset requests, and communicate account-related notices (e.g., changes to Terms & Conditions, security alerts, KYC requests).
Financial data and payment method references are used to process deposits, settle winning bets and execute withdrawal requests. PKR balances are maintained in real time. Full payment account numbers are never stored by 88ad — payment tokenisation is handled by our payment processor partners.
KYC Data is processed to verify your identity, confirm your age (to ensure compliance with the 18+ requirement), conduct AML and CFT screening against applicable watchlists, and satisfy regulatory obligations under the operator's licence conditions. This processing is mandatory — accounts that do not complete satisfactory KYC may be restricted from withdrawing funds.
Betting history and responsible gambling tool usage data are used to monitor for indicators of problem gambling behaviour, enforce deposit/loss/time limits set by the User, and respond to self-exclusion requests. This processing is carried out to protect User welfare and fulfil our responsible gambling commitments.
Technical data and communications data are used to detect and prevent fraud, unauthorised account access, bonus abuse, multi-accounting and other prohibited conduct as defined in the Terms & Conditions. This includes automated monitoring of login patterns, device fingerprinting and IP geolocation analysis.
Anonymised and aggregated usage data is used to understand how users interact with the Platform, identify technical issues, improve navigation and product features, and optimise platform performance for users across Pakistan including those accessing via mobile data networks.
Where you have provided consent, your email address may be used to send promotional offers, bonus notifications and platform updates. You may withdraw your marketing consent at any time by contacting support or clicking the unsubscribe link in any marketing email. Withdrawal of marketing consent does not affect account operation.
88ad does not sell, rent or trade your Personal Data. We may share your data with the following categories of recipients, only to the extent necessary and under appropriate contractual safeguards:
88ad retains Personal Data for the minimum period necessary to fulfil the purposes for which it was collected and to comply with applicable legal and regulatory retention obligations. The following general retention principles apply:
Upon expiry of the applicable retention period, Personal Data will be securely deleted or anonymised in a manner that prevents reconstruction of the original data.
88ad implements a range of technical and organisational measures designed to protect Personal Data against unauthorised access, disclosure, alteration or destruction. These measures include but are not limited to:
88ad uses cookies and similar technologies (including local storage and session identifiers) to operate the Platform effectively, maintain your session state, remember your preferences and collect anonymised analytics. The following categories of cookies are used:
88ad does not deploy third-party advertising cookies or share cookie data with advertising networks. You can manage or delete cookies through your browser settings at any time, though disabling strictly necessary cookies may impair Platform functionality.
The 88ad Platform is strictly intended for adults aged 18 or older — or the higher minimum age required by the applicable operator licence or jurisdiction. We do not knowingly collect Personal Data from individuals under the age of 18. Mandatory age verification is conducted as part of the KYC process for all account holders.
If we become aware that Personal Data has been collected from a minor, we will promptly delete that data and close the associated account. If you are a parent or guardian and believe that a minor in your care has registered on the Platform, please contact our support team immediately via live chat or at [email protected].
As an online platform serving users across multiple territories, 88ad may transfer your Personal Data to countries other than your country of residence for the purposes of platform operation, data storage or processing by third-party service providers. Where such transfers occur, 88ad ensures that appropriate safeguards are in place to protect your data, including:
You may request further information about international transfer safeguards applicable to your data by contacting us at the details provided in Section 16 of this Policy.
Subject to applicable law and certain limited exceptions, you hold the following rights in respect of your Personal Data. Requests to exercise any of these rights should be submitted in writing to [email protected] with the subject line "Data Rights Request — [Your Account Username]".
You have the right to request confirmation of whether we hold Personal Data about you and to receive a copy of that data, along with information about how it is processed.
You may request correction of any Personal Data we hold about you that is inaccurate, incomplete or outdated. Corrections that affect KYC verification may require re-submission of supporting documents.
In certain circumstances you may request deletion of your Personal Data. This right is subject to our obligations to retain data for AML compliance and other legal purposes, which may prevent full erasure.
You may request that we restrict processing of your Personal Data in specific circumstances, such as where you contest its accuracy or where processing is unlawful but you prefer restriction to erasure.
Where processing is based on consent or contract and carried out by automated means, you may request a copy of your Personal Data in a structured, machine-readable format for transfer to another service provider.
You may object to processing activities based on legitimate interests, including profiling for responsible gambling monitoring, unless we can demonstrate compelling grounds for the processing that override your interests.
We will respond to data rights requests within thirty (30) calendar days of receipt. Where requests are complex or numerous, we may extend this period by a further thirty (30) days, in which case we will notify you of the extension and the reasons for it.
If you believe that 88ad has processed your Personal Data in a manner that is inconsistent with this Policy or applicable data protection law, you have the right to lodge a complaint. We encourage you to contact us in the first instance so that we can seek to resolve the matter directly:
We aim to acknowledge all formal privacy complaints within 48 hours and provide a substantive response within 28 calendar days. If you are not satisfied with our response, you may have the right to escalate your complaint to the relevant data protection supervisory authority in the jurisdiction applicable to your use of the Platform.
88ad reserves the right to update or amend this Privacy Policy at any time. Where changes are material — for example, where we introduce a new category of data collection or a new purpose for processing — we will provide advance notice via a prominent in-platform notification or by email to the address associated with your account, no fewer than fourteen (14) days before the revised Policy takes effect.
The "Last Updated" date at the top of this page will always reflect the date of the most recent revision. Your continued use of the Platform following the effective date of any amendment constitutes your acceptance of the revised Policy. If you do not agree with the revised terms, you should cease using the Platform and may request account closure in accordance with the account closure procedure described in the Terms & Conditions.
If you have any questions about this Privacy Policy, wish to exercise a data right, or need to submit a privacy-related complaint, please contact 88ad using the following details:
When submitting a data rights request by email, please include your account username, the nature of your request, and any relevant reference information. We may be required to verify your identity before processing certain types of data rights requests to ensure we do not disclose Personal Data to an unauthorised party.
Explore 88ad
88ad is built on the principle that clear information and transparent data practices make for better, safer experiences. Review our Terms & Conditions, explore responsible gambling resources and start your journey on your own terms.
Have a question? See our FAQ or review Responsible Gambling resources.